Founders Club Insights
The exclusive circle of the first 77 Eternal wearers is shaping the future of the brand.
What happens behind the scenes?
Our Founders Club members are more than customers – they are co-creators. Here you can see what they accomplish.
New Eternal Logo
Coming April 2025The Founders Club members are deciding on the new logo for the next collection. Three designs are up for vote – only one will make it onto the dress.
What the Club has decided
Fabric Choice Genesis II
The Founders have voted: organic silk blend from Italy will be the fabric of the next edition.
Pop-Up Event Vienna
Exclusive styling event for members only. The date will be announced soon.
Spring Color Palette
Three new color tones were selected by the Club. The reveal follows with the new collection.
Insights only Founders know
From the first sketch to the finished dress – our members accompany every step and actively participate.
- Access to prototypes before release
- Direct line to designer Aniko Balazs
- Influence on colors, fabrics & designs
- Exclusive events & private showrooms
What awaits you
Co-Create
Vote on every design decision
Exclusive Access
New editions 2 weeks before everyone else
Community
Part of an exclusive circle of 77 women
Lifetime Perks
Permanent benefits for Genesis buyers
Only a few spots left
The Founders Club is limited to 77 members. Every Genesis Edition automatically makes you a member.
Become part of the Founders Club
Secure your Genesis Edition and become one of the 77 shaping the future of ETERNAL.
DISCOVER GENESIS EDITIONEvery Genesis Edition automatically includes Founders Club membership.